Hi, I'm Geonhee Lee

In the pursuit of my highest potential.

About Me

I've built multiple profitable ventures before 20, from reselling to crypto to digital products. I have a track record of finding early arbitrage, moving fast, and learning in public, and now I'm focused on building high-leverage, long-term impact products.

My story isn't one big win, it's a series of pivots, mistakes, rebuilds, and lessons that compound. Right now, I'm building Metriq, a gamified competition app powered by Apple Health. I'm learning product, leadership, and execution by doing, every single day.

I want to build companies that last, I want the freedom that comes from being undeniable, and I want to take care of the people who believed in me before I believed in myself.

I do this for my family, for God, and for the man I'm becoming. I'm not where I want to be yet, but I know where I'm going.

Geonhee Lee reflecting at aquarium - contemplative moment representing personal growth and introspection

What I'm Building

9:41
Metriq App Demo

Quitting fitness has no cost, so everyone pays it.

A social fitness app powered by Apple Health. Compete with friends, track real stats, and never lose momentum again.

My Story

Chapter 1: From Scarcity to Spark

I was born in Seoul and moved to Chicago at four. We lived in a small apartment, barely getting by, but my parents made sure I was happy.

At a school field day, every kid wore matching jerseys. I showed up in a plain white shirt with my name hand-written by my mom. I didn't understand it then, but that moment stuck.

We moved to Atlanta when I was 13. That's when I stopped waiting and started moving. I opened my first Robinhood account with $300, blew it on penny stocks, and pivoted fast.

I went all in on sneaker reselling, built Instagram pages to 200K+ followers, launched a membership group, and hit $3.5K MRR by 15 — enough to help my parents with the mortgage. I didn't love the work, but I learned how to move fast, spot opportunity early, and turn value into income.

Geonhee Lee with family in Chicago - childhood photo

Chapter 2: Surviving Cycles, Building Edge

During COVID, I ran $5K up to $500K in crypto, and then watched it crash. Most would've stayed down, but I knew I'd bounce back. Stupid optimism and unwavering self-belief have always been my greatest edges.

From 2022 to 2024, I scaled reselling to $3.8M in revenue. It wasn't glamorous, but it trained me in high-pressure execution, lean operations, and quick adaptation.

When markets bounced back, I ran $150K to $5.5M, then lost most of it again. I was still ahead, but I was stuck in a loop: chase, win, drift, repeat.

So in early 2025, I paused. Not to quit, but to evolve. I stopped playing short-term games and started asking bigger questions: what would it look like to build something that lasts, something real?

That's when the mission changed, from profit-chasing to legacy-building.

Geonhee Lee's trading and business success metrics - showing $3.7M+ in sales, 51% ROI, and $1.2M+ profit

Chapter 3: Now

I study Augustus, Kobe, and Jobs, not to copy them, but to understand how they moved with intent. Discipline, obsession, clarity. That's the standard now.

Now I'm building Metriq, a gamified competitive fitness app powered by Apple Health. It makes consistency feel like a game using leaderboards, streaks, points, and peer pressure. We're using social dynamics to hardwire behavior change.

But this isn't just about one app. This is about becoming the kind of man the people I admire would respect, to reach my highest potential, and to lead alongside those who shape the world.

I don't have all the answers. But I ship, I learn in public, and I refuse to lose momentum.

I'm not the kind of founder who waits for permission, I build until I become undeniable.

A picture of Geonhee Lee

Let's Connect

I'm always open to meeting with people who are passionate about their craft. If you're building, learning, or pushing, I'd love to connect.